+89,664% Increase in Impressions in 6 Months

Already a successful business in the New York City Design & Construction industry, wanted to take it one step further and be known as the go-to for renovations in New York City.

Service: Organic Pinterest Management

Result: 2.08M Impressions & 3,696 Outbound Clicks in 6 months

The Challenge:

From day 1 of working with our client and her team in July 2021, it was clear that they had a brand worthy of the top rank position. The problem was how to get there without the content that we needed.

Our Solution:

Our focus was to create an inspiring, educational and entertaining journey for our customer to create a lifelong relationship with the brand.

At first we grew the account by +16,106% impressions, +19,193% in engagements and 365 outbound clicks in 3 months, set to make 1M monthly views in 7 months. With the lack of content it was difficult to see results. We had to create a new strategy in order to get back on track.

We started with adopting the new Idea Pin feature on Pinterest, whilst repurposing the already made content from Instagram. And this worked wonders. Once optimised in the algorithm, a single Idea Pin can bring in +4.5k views and 63 pin clicks.